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    Mass market cosmetic brands: Clairol

November 9, 2010

Mass market cosmetic brands wholesale: Clairol

Clairol is a division of Procter & Gamble specialized in personal care products. It was founded in 1931 by an entrepreneurial chemist and his wife. The company's name comes from a hair-coloring preparation they found while traveling in France. In 1950, succeeding two decades of selling their products to beauty salons, Clairol finally became a household name launching its first one-step home hair color formula, Miss Clairol Hair Color Bath, which debuted with the now-famous catchphrase, “Does she…or doesn’t she? Only her hairdresser knows for sure.” Within six years of Miss Clairol’s launch, 70% of women were coloring their hair.

With a shampoo-in hair color and a memorable catchphrase, Clairol captured the feminist sensibilities of the day, wrote Malcom Gladwell, author of social-psychology bestsellers The Tipping Point and Blink, in “True Colors,” a 1999 New Yorkerarticle about the hidden history of hair dye. He posited: “In writing the history of women in the postwar era, did we forget something important? Did we leave out hair?”

Today Clairol makes hair coloring, hair spray, shampoo, hair conditioner and styling consumables and publishes a free beauty magazine called Color Source Among its brands are Balsam Color, Herbal Essences, Hydrience, Loving Care, Natural Instincts, Nice’n Easy and Ultress.

Finding Clairol wholesale products on the Internet is easy, however, you may find it hard to come across reliable on-line warehouses that would provide generic products at affordable prices. That is why Kosmetiko.com came with a solution on a request/offer basis. You can use this on-line resource to inquire for Clairol, L'Oreal or Revlon wholesale cosmetic products or sell them in case you are a wholesale distributor of the companies.

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