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    To be Guerlain more than ever before

January 27, 2011

To be Guerlain more than ever before

Guerlain was founded as a family business in the first half of the 19th century, and has proudly sustained its high society and royal fashion status throughout centuries. Being one of the oldest perfume brands in the world, it now has a considerable loyal consumer following and widened its manufacturing area to skincare, make-up and beauty products along with the renowned fragrance line.

Guerlain wholesale

The story of the brand began when Pierre-François Pascal Guerlain opened his own perfume store named “House of Guerlain” in Paris, in 1928. Pierre-François, with both his sons, created custom fragrances for high society clientèle. Later he became the Official Perfumer of His Majesty (the Emperor of France) by creating the fragrance “Eau de Cologne Impériale” in 1953. He later created perfumes for other royalties from Great Britain and Spain.

After Pierre-François deceased his sons took over his business. One of them took the role of the manager and the other one that of the perfumer. Another two generations followed, the role of the main perfumer of the house being passed on within the Guerlain family.

In the early '90's Guerlain was facing difficulties given the economical recession period and new trends of the fragrance industry giants. Although its revenue remained high (2 billion francs) its profits started to fall. The fragrances in the catalog also started getting old with the latest big success being Samsara, of 1989.

In 1994, Guerlain agreed to get acquired by LVMH, largest luxury goods enterprise in the world. First 58.9% of the company was purchased, the Guerlain family holding about 2 billion francs worth of shares in Dior and retaining business in the family by having Jean-Paul Guerlain as a creative director of the company. However LVMH completely took over the company in 1996 when the rest of the shares were sold to the luxury goods giant. Also, in 2002 the last member of the Guerlain family retired, leaving no heir behind, thus the long lasting tradition being disrupted.

Along 2 centuries of its existence and flourishing, over 300 perfumes have been manufactured by the Guerlain family members and their succeeding master perfumers. Worth mentioning are: Eau de Cologne impériale, Jicky, Après L'Ondée, L'Heure Bleue, L'Instant de Guerlain, Mitsouko, Shalimar, Guerlinade, Insolence etc. Latest fragrances are now being created by the current perfumer of the company Thierry Wasser, who has developed a few fragrances for Guerlain before being appointed to this position. These include Idylle and Idylle Duet.

Nowadays, Guerlain offers both fragrances for men and women, make-up and skincare products. If you seek luxury cosmetic products you are sure to find lipsticks, lip glosses, eye liners, lip liners, blushes, mascaras, eye shadows, foundations, powders, bronzing items and even manicure kits among Guerlain's current line of manufactured items.

Guerlain wholesale

The word Guerlain now symbolizes luxury, guaranteed quality and tradition for those who appreciate refinement and class. Whether you seek to promote your Guerlain products or want to purchase some for your business or personal use then Kosmetiko.com is the best option to post buying requests or selling offers. Kosmetiko.com specializes in the trade of wholesale cosmetics and perfumes, and represents the bridge that connects buyers with vendors, helping both find the targeting market.

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